2K Games: WWE

In wrestling, you beat the crap out of each other with metal folding chairs. So we sold copies of WWE 2K15 paired with a free folding chair. Our 5,000 “Folding Chair Packs” sold out in under 10 minutes, crashing the page on Amazon and pushing us to the top of Reddit.

The following year, we cracked a deal with Arnold Schwarzenegger to make the Terminator a playable character in the game. To announce this, we reshot Terminator 2’s infamous biker bar scene, filling it with WWE wrestlers Arnold would have to face in the game.

By 2017, Brock Lesnar and his catchphrase - “Suplex City, bitch” - were everywhere in wrestling and MMA culture. When Brock became our game’s cover star, we turned “Suplex City” into a real city through web and mobile. With municipal phone lines, a bar, and stores you could visit.