Harborside
When cannabis became legal, millions of new customers were born overnight. But those folks had questions, and they felt stupid asking them. So we positioned Harborside as the dispensary where it was okay to ask. Anything.
The campaign extended into local print including SF Weekly, the San Francisco Chronicle, East Bay Express and luxury magazines like Silicon Valley Magazine.
Online and in social, we were able to not only pose questions but answer them as well.
